Detailhandel trotz Verschiebungen weg vom stationären Handel weiter robust

Die Detailhandelsunternehmen in der Ostschweiz beurteilen ihre Geschäftslage weiterhin mehrheitlich positiv. Die Absatzmenge entwickelte sich im vergangenen Quartal stabil, allerdings hat sich die Ertragslage der befragten Unternehmen leicht verschlechtert. 

Schweizweit betrachtet konnten die Detailhandelsumsätze zu Beginn des letzten Quartals 2021 nochmals gesteigert werden, bevor sie im Dezember zurückgegangen sind.

Die Schere zwischen Onlinehandel und stationärem Handel hat sich zwar jüngst nicht mehr weiter geöffnet, der Trend hin zum Onlinehandel, welcher durch die Pandemie ausgelöst wurde, scheint sich aber als dauerhaft zu erweisen. Der Einkaufstourismus befand sich im Herbst bereits wieder auf Vorpandemieniveau, ging aber mit den erneuten Verschärfungen der gesundheitspolitischen Massnahmen wieder zurück.

Die Beschäftigtenzahl bewerten die Ostschweizer Detailhandelsunternehmen tendenziell eher als zu tief. Sie gehen allerdings davon aus, dass sie den Personalbestand in den nächsten drei Monaten ausbauen können.

In die Zukunft blicken die befragten Unternehmen optimistisch, wenn auch die Anzahl der Unternehmen, welche eine Verbesserung der Geschäftslage erwartet im Vergleich zur letzten Umfrage vor drei Monaten gesunken ist. Belastend wirken insbesondere der wieder erstarkende Einkaufstourismus sowie die eingetrübte Konsumentenstimmung. Die Ostschweizer Detailhändler rechnen auch zu Beginn des Jahres 2022 mit weiteren Preissteigerungen.

Ertragslage

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Kundenfrequenz

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Geschäftslage

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Zahl der Beschäftigten

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Geschäftslage

Zeitpunkt

Einkauf

Zeitpunkt

Umsatz

Zeitpunkt

Beschäftigtenzahl

Zeitpunkt

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